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Mobile devices are an increasingly important revenue driver for many online businesses. Worldwide, the tipping point – the moment mobile traffic overtook traditional desktop traffic – already happened in 2014. Today, mobile traffic exceeds desktop traffic for many of the internet’s top brands, such as Google, Facebook and LinkedIn.

However, many clients struggle with online conversion, meaning they don’t see mobile shoppers complete purchases at the same rate as desktop shoppers do. Mobile devices are used to look for information, but many consumers drop off and don’t end up actually buying anything. There are many reasons for this, and at Ingenico ePayments, we have done extensive research and analysis into the drivers of conversion on mobile devices.