QuickBooks Enterprise 12 trial Download
It may seem like “Mission: Impossible” to convince someone who was getting something for free to start paying for that same item or service. There are, however, many ways to convert that free trial user into a customer that pays for your product or service willingly. After all, the point of the trial was to generate necessary leads and attract your target audience.
Now that you’ve got the lead, it’s time to reel them in as loyal customers. Here are 12 ways to create paying customers.
1. Start Contact Immediately
As soon as a prospect signs up for a free trial, start the communication process to let them know it’s a two-way street. Making contact and opening up the dialogue is a good way to start the relationship out on the right foot. This contact can include more information about the product or service you are offering, as well as extending a “thank you” for signing up.
2. Be Aggressive
Aggressive doesn’t mean pushy; it simply means continuing to send out messaging about what your potential customer is using as an organic part of your product or service. These additional email messages are an effective way of providing instructions or assistance to help your customers get comfortable with your product. Keep this communication going throughout the trial period so your customers can also see you value contact with them.
3. Get Personal
Don’t send out form emails that make the potential customer feel like a number. Instead, add their name to the email greeting, sign your name and even add a line in each one about when they signed up. Acknowledge where they are from (geographically) or what business they might be in so they know you are interested in them personally.
Part of getting personal includes sharing more about your company, including your philosophy and your authentic story. This personal connection further nurtures the relationship you are trying to establish during the trial period.
4. Collaborate
Get the potential customer involved during the trial period with a survey that asks what drew them to your product or how they heard about it, and ask for ideas for improvement. This makes them more likely to stick around and pay just to see if they really did become part of the process.
